Keeping Your Message Relevant

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Think of your website as the front door to your business. In many cases, it's the first place potential clients will go to learn about your products and services.


Whether to obtain general information on your company, detailed information about your services, or simply to locate your contact info, your website is the first step in connecting with your clients.

At Alairis, we also make your website the front door for your marketing efforts. Through the process of integrated marketing, we begin with the website and move the same unified message to other marketing avenues such as brand identity building, email marketing, social media marketing, print media, multimedia presentations and advertising campaigns, all with an eye to effectively engage your future clients.

A key factor in this process is regularly updating your marketing content. It's important to give them a reason to return: Your visitors want (and expect) to see or learn something new each time they view your website, visit your social media sites or download your marketing materials. These people view materials that offer regularly updated content as being more valuable, and rightly so.

Todays marketing is all about content. Not just any content, but fresh content. This is how search engines determine your ranking, how your social media network develops, and one of the growing ways your customers perceive you as valuable. With that in mind, let's look at a few key reasons that make updated content important:

A fresh and relevant marketing presence is the key to driving sales.

Many companies develop a website, business cards, sales materials, flyers and brochures once, and then neglect to revisit these materials on a regular basis to ensure that the message in them is still relevant. If your products or services have changed in the past 6 months, it's not enough to just post a new link on your website... all marketing materials should be regularly reviewed to make sure the right information is being conveyed to your audience.

Search engines reward websites that update often.

When navigating the maze of Search Engine Optimization (SEO), one factor stands out: The necessity to provide regular website updates relevant to your target keywords and search terms (an SEO factor knows as "frequency"). When a website is updated often and on-message (relevant to site content and search terms), search engines consider the website a consistent source of new information which in turn can help move its listing up in search results. This is a great and inexpensive way of driving new business to your site.

Giving your clients a reason to engage you will increase credibility and loyalty in your brand.

When a new potential client is researching your company before a meeting or sales call, or an existing client is looking for current information on the products or services you offer, having updated marketing materials - from your website to your brochures - is imperative in conveying credibility, innovation and forward momentum. When your marketing avenues are plagued with outdated information, it sends the message that nothing is really happening with your business.

More and more in today's world consumers will begin their experience with you by learning all they can first. The more current your marketing efforts, the more confident your audience will be with the information you provide and the better your chances of turning that sales inquiry into a loyal customer.

 

        



          


Portfolio Update: We’re pleased to announce the launch of a new website for the CSEA! Check it out here: https://t.co/ndp1eOKCuU

Portfolio Update: We’re pleased to announce the launch of a new website for Paulding County BoDD! Check it out here: https://t.co/5Lhi0HyrWO
Follow Alairis Interactive on Twitter

Keeping Your Message Relevant

Think of your website as the front door to your business. In many cases, it's the first place potential clients will go to learn about your products and services.

Continue Reading...

Keeping Your Message Relevant

Think of your website as the front door to your business. In many cases, it's the first place potential clients will go to learn about your products and services.

Continue Reading...

          


Portfolio Update: We’re pleased to announce the launch of a new website for the CSEA! Check it out here: https://t.co/ndp1eOKCuU

Portfolio Update: We’re pleased to announce the launch of a new website for Paulding County BoDD! Check it out here: https://t.co/5Lhi0HyrWO
Follow Alairis Interactive on Twitter